AFG has 4 practice groups designed to suit the specific needs of our African and international clients looking to create greater value on the African business landscape. These practice groups enable us to provide our clients with the required local, functional, and industry experience.




We provide world-class mixed-method research approaches that are particularly useful for market sizing. Our services include:

  • Market sizing

  • Primary data collection

  • People due diligence

  • Investment opportunity mapping

  • Sector studies and reports/publications

Strategy Development

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AFG provides tailored business advisory support that relies on deep consultation with clients and close collaboration with industry experts. Our services include:

  • Commercial due diligence

  • Financial modelling

  • Go-to-market (GTM) strategy

  • Route-to-market (RTM) strategy

  • Organizational restructuring

  • Expansion strategy

  • Market entry strategy

  • Social impact story drafting

  • Fundraising strategy

  • Digital strategy

  • Investment deck development

Implementation Support

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AFG partners with clients for business transformation via short or long term execution of developed strategies. Specific services include:

  • Project management support

  • Process design and implementation

  • Organizational cultural change

  • Organizational restructuring

  • Management team hiring

  • Fundraising

  • Digital transformation and business turnaround

Stakeholder engagement

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AFG provides dynamic facilitation and moderation approaches that are effective for multi-level and multi-sector stakeholder dialogue